Start with finding-out what your audience truly wants and you will be on the right path.
There are now millions of websites, all trying to get visitors’ attention. So what does it take to capture and maintain visitors’ interest? Quality content is a sure winner but be aware that what is perceived as quality content for someone may not necessarily be considered interesting for someone else. It is up to you to select who you want to reach-out to in order to meet your corporate objectives and to write your posts in a language and style that speaks specifically to that audience.
Content that is created by an expert on a topic
Content that is up-to-date, real time stuff
Content that is unique, not available everywhere else (personalized stuff)
Content that is innovative, highlights new ideas & concepts
Content that is informative, educational
Content that is entertaining
Content that is well written and displayed
Content that is reliable
Content that is consistently delivered
Focus-groups with a good representation of members from your target market is one of a few ways to gather information on your customers’ expectations. Another would be simple one-on-one conversations with the people whose business you are trying to attract and retain.