As a content creator, you must be aware of who your audience is, how they access your content, what information they are interested in, and the level of detail that they want. Asking these questions to your prospects is a good way to gather this information. Sometimes though, it takes additional research. There are also basic rules that you need to be aware of for successful Web writing:

1.  Write your content to facilitate online reading:

People’s eyes normally sweep content horizontally, from left to right, focusing on a triangular area in the upper-left corner (this area should be content rich).  Most visitors only scan the page looking for relevant words of interest.  They most likely  scan the content appearing in the first few paragraphs. They read headlines, bold text and  have a look at images.  Use font sizes and text and background colours that are appropriate for your audience.

2.  Quickly get to the point:

Your content only has a few seconds to draw visitors to take action so keep your message short and get to the point quickly.  Short, simple and front-loaded content are key concepts.  Important content goes in the top-left area. Most important content and sentences with keywords are placed at the top of the page.  Write in simple, common language presenting only one or two ideas per paragraph.

3. Make your text easy to scan:

When it comes to digital content, less is more.  Minimize the number of words needed to convey the message.  Use meaningful headlines and sub-headings and where possible, use bulleted lists and pull-quotes.

4.  Write to appeal to your audience:

In most cases, your audience will be looking for simple, easy-t0-read informative content.  Keep words short and simple. Content should be gender-neutral, non-culture specific (unless that is your target group), and for the most part, non-location specific (unless that is your target group).

5. Clearly orient people to your call-to-action:

Much of the site’s usability depends on its use of effective navigation and design.  In many cases, your post will appear in your site and display your look and feel however, there are instances when posts will be displayed externally so ensure that you have the proper direction to what visitors  can do next.

http://blog.contenta.com/delivering-positive-web-experiences/ http://blog.contenta.com/delivering-positive-web-experiences/#comments Sun, 10 Jun 2018 06:15:13 +0000 Webzie http://blog.contenta.com/?p=53 • Facebook • Twitter • LinkedIn • Google Plus • Email • RSS There are now millions of websites, all trying to get visitors' attention. So what does it take to capture and maintain visitors' interest? Quality content is a sure winner but be aware that what is perceived as quality content for someone may not necessarily be considered interesting for someone else. It is up to you to select who you want to reach-out to in order to meet your corporate objectives and to write your posts in a language and style that speaks specifically to that audience.]]> • Facebook • Twitter • LinkedIn • Google Plus • Email • RSS

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Start with finding-out what your audience truly wants and you will be on the right path.

There are now millions of websites, all trying to get visitors’ attention. So what does it take to capture and maintain visitors’ interest? Quality content is a sure winner but be aware that what is perceived as quality content for someone may not necessarily be considered interesting for someone else. It is up to you to select who you want to reach-out to in order to meet your corporate objectives and to write your posts in a language and style that speaks specifically to that audience.

Focus-groups with a good representation of members from your target market is one of a few ways to gather information on your customers’ expectations. Another would be simple one-on-one conversations with the people whose business you are trying to attract and retain.

What is Considered Quality Content?

Content that is created by an expert on a topic

Content that is up-to-date, real time stuff

Content that is unique, not available everywhere else (personalized stuff)

Content that is innovative, highlights new ideas & concepts

Content that is informative, educational

Content that is entertaining

Content that is well written and displayed

Content that is reliable

Content that is consistently delivered

Engaging content is only one of the reasons that your website visitors will choose to do business with you. When you produce quality content on a consistent basis, you attract a loyal readership. The focal point of your online marketing efforts should be in producing quality content to capture your visitors’ interest and cultivate long-term customer relationships. Another important factor are the relationships that you build through genuine caring and personal engagement.

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